SOUL SPOT

Discover Soul Spots, the iconic filming locations where the essence of your favorite K-content characters,
from Korean dramas and movies to K-pop, comes to life.
Uncover these hidden gems across Seoul and retrace the footsteps of K-content stars to create lasting memories.

SOUL SPOT BI

Featuring a BI design inspired by the shape of a clapperboard used in filming movies, dramas, and music videos, it effectively conveys the concept of K-content filming locations while promoting content tourism through Seoul’s SOUL SPOTS.

SOULSPOT BI
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SOULSPOT BI
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SOUL SPOT
Clapperboard Design

We designed the plaque with a clapperboard motif, ensuring consistency with the SOUL SPOT BI.
The standard design incorporates grayscale and black to represent the film's colors, while a variation using the 2024 Seoul color “Sky Coral” introduces a touch of diversity.

SOUL SPOT
Stand-alone Structure design

The SOUL SPOT stand-alone structure is designed to give the feeling of being immersed directly in K-content. The structures are planned to reflect the unique characteristics of each location.

The vertical structure is inspired by film rolls and designed to evoke the feeling of film unrolling vertically, reminiscent of a filming location. Meanwhile, the horizontal structure enhances the place’s charm by creating the effect of looking through a viewfinder, allowing visitors to experience the essence of K-content more vividly.

SOUL SPOT

SOUL SPOT BI

SOUL SPOTClapperboard Design

SOUL SPOTStand-alone Structure design

SOUL SPOT
Clapperboard Design

SOUL SPOT
Stand-alone Structure design